When Personalization Breaks Privacy: Lessons from the TikTok Decision

Discover what the Office of the Privacy Commissioner of Canada’s 2025 decision on TikTok means for Canadian businesses using personalization, AI, and data analytics. This article breaks down how TikTok’s practices violated PIPEDA, the new compliance expectations for consent and transparency, and actionable steps for building privacy-first personalization strategies. Learn why protecting children’s data, conducting Privacy Impact Assessments, and offering clear, granular consent are now essential for Canadian organizations aiming to stay compliant and earn consumer trust.