Protecting Personal Information in Agriculture: A Practical Guide for Ag Businesses
The agriculture industry is rapidly evolving, with agtech innovations transforming how businesses operate and connect with customers. From precision farming tools to digital platforms, technology is now deeply embedded in agriculture. But with this digital shift comes a critical responsibility: protecting personal information.
Many agricultural businesses don’t realize they’re collecting personal data every day, farmer contact details, field-level GPS coordinates, drone imagery, and more. Whether you're a farm cooperative, agtech startup, or equipment supplier, if you're collecting, using, or sharing personal information, privacy laws apply, no matter your size.
This Agriculture Data Privacy Guidebook is designed to help you:
Understand what qualifies as personal information in the ag sector
Map how data flows through your business
Identify key privacy risks in agriculture
Learn how to manage vendor privacy risks
Respond to data breaches
Ensure transparency and consent
Build privacy accountability into your operations
You’ll also get a step-by-step checklist to help you launch or enhance a Privacy Program for your agricultural business, making it easier to stay compliant, build trust, and future-proof your operations.
Whether you're navigating privacy compliance in farming, working with agriculture data platforms, or simply want to understand your responsibilities, this Guidebook is your starting point.